It’s the night before you’re scheduled to share a blog post and you’re hammering away at the keyboard attempting to come up with something valuable. We’ve all been there, don’t feel bad. Between running a creative business, scheduling social media posts, working on client projects and that thing called life, writing blog posts can be hard to keep up with. A good blog post is valuable, thoughtful and most of all a time consuming piece of work. When I first started my business I thought that blogging would be the easiest thing to keep up with it and it turned out to be the hardest thing for me to manage.
It wasn’t long before I started to have blog burnout and didn’t have the motivation to write any new posts or even stretch my brain to come up with new ideas. I was getting stressed out and overwhelmed by having to produce so much new content that I started slacking. Once I started slacking I suddenly found myself being that person who wrote blog posts the day before I shared them. My blog posts started to loose quality because they were rushed and I was just cramming in content to fill space. I was starting to lose focus on other aspects of my business because I was delivering all my attention to creating these rushed blog posts. At that point I knew something HAD to change. I took a break from writing blog posts all together and focused on how to avoid this burnout I was experiencing.
I knew that I hated cramming in a blog post at midnight the night before I shared it. I didn’t like the feeling of knowing that the content I was producing wasn’t my best work. And most of all I couldn’t stand raking my brain for ideas that I could barely form a post around. That’s when I decided that what I needed was a BLOG POST QUEUE. I needed to have a bank of well-written, fully developed blog posts. I needed blog posts that were complete, meaning the graphics were already created, the content upgrades were already designed and the entire post was edited and ready to go.
How I created my blog post queue:
– I dedicated a notebook to just blog post ideas and outlines
– I created blog post categories (Branding, Design, Business and Blogging)
– I followed blog post (formulas, topics or themes) to generate ideas
– Problem solving
– Tips and Tricks
– Industry Knowledge
– Personal anecdotes
– Interviews/Case studies
I wrote bullet outlines for the ideas that I decided to move forward with
“How to prioritize biz tasks when everything is important”
– Make a list
– Decided what’s urgent and what’s less urgent
– Assess value and deadlines
– Label Priorities and set a timeline
– Be realistic
I wrote 2 blog posts every day for 30 days equaling 60 blog posts in total (Enough for one year of weekly posting)
– I edited each blog post immediately after I wrote it and corrected any grammatical, spelling issues and flow issues
– I created the content upgrade after the blog post was finalized if it included one
– I created the social graphics and blog post graphics last
– Finally I organized a folder with each completed blog post, the graphics and the content upgrades
PHEW! That was a busy month! But now I have an entire bank of completed blog posts that I can pull from each week. This made planning my posts in advance so much easier! My post lineup each month is so much more cohesive and I can make sure that I’m hitting all the categories consistently. The beauty of creating a Blog Post Queue is that if I feel inspired by something new along the way I can still just write a blog post and throw it into the queue to be shared. If creating a full year queue seems too daunting or you don’t have the time to dedicate to it try making a quarterly queue or even just a monthly queue.